Školjka

Let $n$ be a fixed positive integer. Find the maximum possible value of \[ \sum_{1 \le r < s \le 2n} (s-r-n)x_rx_s, \]where $-1 \le x_i \le 1$ for all $i = 1, \cdots , 2n$. \begin{flushright}\emph{(Austria)}\end{flushright}